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Submitted By:
Lisa Paredes | Lead Product Marketing Manager - Market and Competitive Intelligence | Oyster® .png?width=377&height=377&name=SOCI%20Graphic%20(1).png)
Audiences:
Compete Team
Product
Executives
Marketing
Sales Leadership
Sales Team
Use Cases:
Competitive Selling
Company Strategy
Product Strategy
Content Creation
Data Types:
Gong Call Clips
Chorus Call Clips
Clozd Win-Loss
Third Party Win-Loss
CRM Won & Lost Opps
Field Intelligence
CRM Seller Notes
Spark Overview
Some of the best intel you can get is from competitor migration deals. These are also the most powerful stories you can equip your sellers with. Identifying key themes, plus adding examples for each, is great competitive content you can share with your team on a regular basis for example in a Win Stories newsletter. It's also intelligence they will engage with immediately and it will help you build your relationship with sales.
- Lisa Paredes
Prompt
Describe the pain points this competitor's customers are coming to us with, rank them from most mentioned to least mentioned and add examples for each.
Data
- Timerange: 3-6 months
- Competitors: Individual competitors
- Data Types: Gong Call Clips | Chorus Call Clips | Clozd Win-Loss | Third Party Win-Loss | CRM Won & Lost Opps | Field Intelligence | CRM Seller Notes