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Product Differentiation

Submitted By:

Matthew Morrobel | Senior Manager, Product Marketing | Rectangle Health

Audiences:

Marketing Product Compete Team

Use Cases:

Company Strategy Product Strategy Competitive Selling

Data Types:

Gong Call Clips CRM Won & Lost Opps CRM Seller Notes Product Updates Product Reviews Case Studies News & Press Website Changes Forum Threads Content Marketing

Spark Overview

This prompt helps teams quickly perform products comparisons against competitors, highlighting key differentiators and opportunities. It streamlines the creation of market positioning statements, unique selling points, and battlecards, ensuring sales, product marketing, and CI teams can position effectively and win more deals.

Prompt

Compare our product to [competitor name], highlighting key features and differentiators," "Identify areas where our product could outperform [competitor name] based on customer feedback," "Analyze the strengths and weaknesses of [competitor product] compared to our own," "Generate a list of unique selling propositions that set our product apart from [competitor name]," or "Create a market positioning statement that clearly distinguishes our product from [competitor]."

Data

Timerange: Any
Competitors: Individual competitors
Data Types: Gong Call Clips | CRM Won & Lost Opps | CRM Seller Notes | Product Updates | Product Reviews | Case Studies | News & Press | Website Changes | Forum Threads | Content Marketing

See Sparks in Action

Sample Output

Google Chrome - Crayon - Crayon PRO Sales Demo 2025-02-04 at 11.39.11 AM