CRAYON COMPETITIVE
INTELLIGENCE BLOG

If you visit Bob Boyle’s LinkedIn profile, you’ll see that he became a product marketing manager (PMM) in January 2023. But if you have a conversation with him, you’ll quickly realize that he started ...

Rachel Pangburn and Garrett Denney—who lead competitive intelligence at RF-SMART and Crayon, respectively—are well-versed in the act of presenting CI program results to senior leaders. They’re so ...

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather ...

If you’re responsible for competitive enablement, you should survey your sales reps on a quarterly basis and ask them how confident they feel selling against your top competitors. Their responses ...

Last week, I used data from Crayon’s competitor tracking software to show you that your competitors are talking about AI 5x more than they did in 2022. The data in that blog post is industry ...

When a competitor announces a major product release or an acquisition, the natural reaction is to wish you’d known about it sooner—because the sooner you know, the more time you have to prepare ...

In a perfect world, you can see the future. You know what your competitors are going to do months before they actually do it. I wish I could tell you that I have a portal to this alternate universe. ...

A few days ago, we started collecting responses for our 2024 State of Competitive Intelligence survey. As I’m writing this, the sample size is still very small (42 responses), but the early results ...

For the data presented in this blog post to make sense, you need some background on Crayon. Crayon is a competitive intelligence platform. Our customers use our technology to monitor their ...

Champions (a.k.a. advocates or evangelists) are coworkers who encourage their peers to consume the content you produce. They are essential to the success of your competitive intelligence program. So ...

Your company has two kinds of competitors: direct and indirect. You know the former. Those are the competitors that your sales team goes head-to-head with every single day. Meanwhile, an indirect ...

Being a CI team of 1 in a saturated market is a tough job. Ideally, you'd like to keep tabs on every competitor, but you don't have nearly enough bandwidth to do that. You need to prioritize. You ...

For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making. We decided to take everything ...

For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making. We decided to take everything ...

For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making. We decided to take everything ...

For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making. We decided to take everything ...

Earlier today, I had the pleasure of talking to Sam Niro, Competitive Intelligence Manager @ Talkdesk, about how she creates and rolls out new battlecards. Here's the recording of our conversation: ...

For the third installment of our new Win/Loss Wednesdays series, we had the pleasure of chatting with Brad Rosen, President at Sales Assembly, and Nick Siddoway, President & CRO at TruVoice from ...

For the second installment of our new Win/Loss Wednesdays series, we had the pleasure of chatting with Scott Frost, who’s led competitive intelligence at Stripe, Adobe, and New Relic. By the end of ...

When I was a kid, car commercials puzzled me. I remember asking my dad: Why do they make these? No one is gonna get off the couch and buy a Camry after watching a Toyota commercial. Which is true — ...

There’s a trope in teen movies where the protagonist’s mom prepares an extraordinary breakfast — eggs, bacon, bagels, fresh fruit, coffee, orange juice — only for said protagonist (annoying, ...

Few activities are more tedious than sifting through Google Alerts in search of important competitive insights. Not only is it tedious, it’s detrimental to your CI program — because the time you ...

For the first installment of our new Win/Loss Wednesdays series, we had the pleasure of chatting with Jayde Phillips, who manages market and competitive intelligence at Egencia, an American Express ...

Competitive intelligence leaders are often so focused on improving the content of their battlecards that they overlook a simple yet vital responsibility: reminding their sales teams that the ...