Mackenzie Colcord
Mackenzie Colcord is a Content Marketing & Community Specialist at Crayon, the software-driven competitive intelligence platform that enables companies to create sustainable business advantages. Prior to joining Crayon, Mackenzie worked as an Account Executive at a public relations and marketing agency, Trevi Communications.
Crayon Analysts: Your Built-In Competitive Intel Sidekick
Trust me. We get it. Your competitors are always on the move–from constant website updates to new product features and maybe even new funding rounds. That’s why companies find Crayon’s Competitive ...
Product Marketing Spotlight Series: Hannah Sackett
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Crayon Customer Corner: 5 Questions with the Product Marketing Team of Bonterra
In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the ...
Podcast Episode: Building CI Credibility at Your Company
New month, new quarter, new… podcast episode. We’re kicking off April with a fresh episode on Into the Fray: The Competitive Intelligence Podcast! In case you missed our last blog, the podcast is ...
March Madness Final Four: Leveraging Battlecards to Predict Winners
March Madness is coming to an end. This high-stakes NCAA tournament has been filled with fierce rivalries and plenty of upsets. Take Saint Peter’s, for example–the first No. 15 seed in tournament ...
Supply Chain Solutions: Who Has the Largest Share of Voice?
There’s no denying that 2021 was a troubling year for the supply chain (2022 hasn’t been much better). Catastrophic events such as the COVID-19 pandemic and the Suez Canal blockage disrupted supply ...
Seven Tried-and-True Pieces of Advice For Product Marketers
Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and ...
Product Marketing Spotlight Series: Alison Hayter
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Product Marketing Spotlight Series: Ankita Asthana
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Introducing Into the Fray: The Competitive Intelligence Podcast
Competition is fiercer than ever before. According to our 2022 State of CI Report, 59% of CI practitioners say their markets have gotten much more competitive while 98% of stakeholders say CI is ...
A Battle for the Ages: Rams vs. Bengals Competitive Advantages
This Sunday, the “David vs. Goliath” matchup we’ve been waiting for will hit TVs all across America. No, we’re not talking about the head-to-head battles on Big Brother. We’re talking about the Super ...
Five Key Takeaways from Leading Analyst Firms on the Competitive Intelligence Industry
When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top. Competitive intelligence (CI) software makes the ...
Product Marketing Spotlight Series: Farhan Manjiyani
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Product Marketing Manager Salary Overview: How Do You Stack Up?
Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the ...
4 Insights That CI Pros Can Deliver to Their Content Teams
Blogs. E-books. White papers. Reports. The list goes on and on. Behind every great piece of content is a team that strategized, planned, and executed an idea with one goal in mind – to share their ...
Product Marketing Spotlight Series: Elizabeth Brophy
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Sophia Chang
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Rival Companies: Exploring 8 Businesses with Fierce Competition
Time and time again, companies’ yearning desire to be the best gives way to fierce rivalries. For some rival companies, the feud is public-facing – think comparative advertisements and competitor ...
5 Steps to Get Valuable Insight From Competitor Website Analysis
When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your ...
How to Find Competitor Pricing Information
Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy ...
Product Marketing Spotlight Series: Jaime Singson
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
6 Exceptional Brand Messaging Examples We Can All Learn From
All successful companies have brand messaging that is clever, strategic, and relevant to their target audiences. Think Nike: “Just do it.” Or, Walmart: “Save money. Live better.” Smart, persuasive, ...
Restaurant POS Software Leader Has Removed “Restaurant” From Its Vocabulary In 2021
In recent years, point of sale (POS) systems have become a key differentiator for restaurants across the globe. These systems allow restaurateurs to meet many practical needs such as growing profits, ...
Product Marketing Spotlight Series: Mitchell Comstock
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
8 Sources of Competitive Intelligence to Keep Tabs On Industry Rivals
While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making. This is where ...
Product Marketing Spotlight Series: Elvis Lieban
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
16 of Our Favorite B2B + B2C Product Advertising Examples
As your market saturates, connecting with your target audience becomes increasingly difficult. With each new competitor that pops up, you have to work that much harder to say something ...
Women in Sales at Crayon
As Crayon fiercely commits to our diversity, equity, and inclusion initiatives, it has furthered our discussion around women in sales. Women represent only 39% of the workforce in sales despite women ...
A Marketer’s Guide to Conducting Social Media Competitive Analysis (Free Template Included)
There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread ...
Your Guide to Creating Customer Case Studies (+ Some Show-Stopping Examples)
Teams are constantly looking for ways to stand out in crowded markets. Customer case studies may be just the differentiator companies have been seeking to give them that competitive edge. Not only do ...
How to Create an Effective Competitive Comparison Landing Page
No matter your industry or your product, your company likely has dozens of rivals (if not hundreds)—some of them direct competitors, some of them indirect competitors, and some of them aspirational ...
Your Guide to Conducting a Successful Competitive Product Analysis
To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Enterprises must be well-versed in their ...
How to Gain Valuable Insight From Your Competitor’s Website
According to our 2021 State of Competitive Intelligence Report, 99% of survey respondents found value in monitoring their competitors' website changes. Between messaging and team changes, pricing and ...