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Madison Blask
Madison Blask is a Content Marketing Senior Specialist at Crayon, where she creates compelling content that converts. Prior to joining Crayon, Madison worked as a Senior Copywriter at CXD Studio, a proudly women-owned creative agency based in Boston, MA.
How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption
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From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI ...
How Salsify and Dropbox Reap the Benefits of Crayon + Slack
Slack is the communication backbone of tens of thousands of companies around the world because while it’s true that knowledge is power, we all know that the true power comes only once that knowledge ...
How Alteryx Increased Battlecard Adoption 40% in Just 60 Days
According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. Among the ranks of that majority is Spencer Hong, Senior ...
Customer Corner: How Intellum Used Crayon to Renew an At-Risk Customer
After successfully enabling the sales organization with competitive insights at Intellum, Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her ...
Customer Corner: How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber. As a competitive intelligence team of one who maintains ...
8 Key Steps to Help You Spot Competitor Analysis Trends in 2023
While they might be a thorn in your side, your competitors aren’t special. They, like every other business on the planet, are coming into 2023 with all kinds of newfangled ideas. The optimists are ...
The 4 Types of Role-Based Battlecards You Need to Build
Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitive intelligence teams saying that they regularly maintain competitive ...
Podcast Episode: A Practical Guide to Competitive Intelligence
Tis’ the season for a brand new episode of Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast guest host Will Thompson (Crayon’s Director of Growth Marketing), ...
What's a SWOT Analysis?
Tesla, Rivian, and Toyota all make electric vehicles, but the way they perceive their respective roles in the EV market (and the way prospective purchasers perceive each brand) couldn’t be more ...
Podcast Episode: Using Competitive Intelligence for Product-Led Growth
As we glide into a new month, you know what that means — a new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! In our latest installment, guest host Will Thompson sat down ...
5 Tips for Building Your Competitive Intelligence Dream Team from CI Leaders at Dropbox and Stripe
Assembling a team takes more than just finding candidates with the right keywords on their resumes — company culture, soft skills, and communication styles are key to putting together the right ...
Podcast Episode: How to Train Your Whole Company on Competitive Intelligence Techniques
As we inch closer to the end of another month, you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! In our latest installment, podcast ...
Podcast Episode: Building a Competitive Intelligence Program That's Collaborative and Connected to What Your Users Really Need
Just in time to kickoff Q4 — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! In our latest installment, podcast host, Erik Mansur (our VP of Product ...
Building A Top-Tier Market Intelligence Strategy
After watching the new Amazon-meets-Middle-Earth show last week (it’s good!) I decided to watch the extended cuts of the Lord of the Rings movies. 10+ hours of whimsy and brimstone, what a delightful ...
Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence
In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. As a first time CI practitioner, Zach took his role as a student ...
How to Measure Product Launch Success: 12 KPIs You Should Be Tracking
According to Harvard Business School, of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example, ...
Everything You Need to Know About Competitive Analysis (Template Included!)
When it comes to competitive analysis, scope is everything. If you’re just starting out, you might go broad and deep on a dozen market stalwarts (like oil painters and SEC tailgaters, building a base ...
Podcast Episode: Using Competitive Intelligence to Influence Your Content Marketing Strategy
Just in time to kick off the month — a brand new episode of Into the Fray: The Competitive Intelligence Podcast has arrived! In our latest installment, podcast host, Erik Mansur (our VP of Product ...
How do you Conduct a Competitive Audit?
Few things are more intimidating than the prospect of an audit. You know, those mildly invasive processes in which someone from an SEO consultancy or the IRS or some other authoritative three letter ...
Scaling Your Competitive Intelligence Team? Start Here
What does the compete department at your company look like? Is competitive intelligence the responsibility of one person? Two people? A whole team? Odds are, your CI program is just a fraction of one ...
Competitor Tracking 101: Identifying the Competition and Your Biggest Questions Answered
The Olympic podium. Bookish teens jockeying for valedictorian. The couples on the cusp of a $50K payday on British reality TV phenomenon Love Island. There is nothing more fundamentally human than ...
Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape
Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast host, Erik Mansur (our VP of ...
Podcast Episode: Creating a Win/Loss Program That’s Repeatable and Actionable
June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast host, Erik Mansur (our VP of Product Marketing), sat down ...
Competitive Intelligence in the Financial Services Industry
In recent years, the financial services industry has undergone massive and near-constant change. First, the COVID-19 pandemic altered our spending habits completely. In response, businesses that had ...
Crayon Customer Corner: How Mend Uses Crayon Integrations to Empower their Sales and Marketing Teams
In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user. After successfully leveraging Crayon at ...
The Competitive Intelligence KPIs You Need To Be Tracking
So, you’ve gone through all the work of implementing competitive intelligence. You’re off to the races — tracking, analyzing, and activating valuable intel left and right… now what? Implementing a ...
Podcast Episode: The Past, Present, and Future of Competitive Intelligence
May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast! In our latest installment, podcast host, Erik Mansur (our VP of ...