Shannon De Marco
Shannon is a Marketing Manager at Crayon, where she leads initiatives that empower teams to excel in competitive strategy. She currently runs Crayon's Customer Advisory Board, fostering productive discussions that influence product roadmaps, and hosts office hours to provide customers with strategic insights and hands-on support.
Modern Battlecards: The Blueprint for Sales Enablement That Works
Sales enablement is evolving — fast. The rise of AI, the shift toward real-time competitive selling, and the increasing complexity of go-to-market motions have changed the role battlecards play ...
Women in CI: Defining the Future of Competitive Intelligence
Competitive Intelligence helps businesses navigate evolving markets and stay ahead of the competition. At the heart of this work are incredibly talented professionals—many of them women—who are ...
3 Key Takeaways from Our GTM in the AI Era Webinar
There’s no question that generative AI is rewriting the rules of go-to-market strategy. But while the technology is evolving at breakneck speed, most GTM teams are still figuring out how to harness ...
Outdated Battlecards are a Thing of the Past: Automate Your Compete Program With Sparks Content
Every PMM knows the drill: A sales rep pings you before a call—“How do we compete against [Competitor]?” or “Do we have a battlecard on them?” You drop what you're doing, dig through your compete ...
Crayon Introduces AI-Powered Competitor Website Analysis
Your competitors’ websites are central hubs of information — and intelligence. They reveal critical details about shifts in positioning, pricing, and go-to-market strategies. But keeping track of ...
2024 in Review: From AI Breakthroughs to the Launch of the AI Toolkit
We will look back on 2024 as the year that artificial intelligence revolutionized competitive enablement. We have finally hit the critical paradigm shift. The changes weren’t just about advancing ...
How to Run a Competitive Intelligence Platform as a Team of One
In 2024, it’s quite possible that your CI team has gotten smaller, or the amount of time you can dedicate to the program has decreased. Organizations are trying to do more with less, but while ...