Shannon De Marco
Shannon is a Marketing Manager at Crayon, where she helps bring the voice of the customer into everything from product decisions to go-to-market strategy. She leads Crayon’s Customer Advisory Board, organizes monthly office hours to connect directly with users, and works across teams to make sure customers have the resources and insights they need to succeed with their compete programs.
Mastering Prompt Engineering for Competitive Intelligence
Unlock the potential of AI in competitive intelligence by mastering prompt engineering techniques that drive smarter, faster insights. The Crucial Role of Prompt Engineering in CI One of the standout ...
Modern Battlecards: The Blueprint for Sales Enablement That Works
Sales enablement is evolving — fast. The rise of AI, the shift toward real-time competitive selling, and the increasing complexity of go-to-market motions have changed the role battlecards play ...
Women in CI: Defining the Future of Competitive Intelligence
Competitive Intelligence helps businesses navigate evolving markets and stay ahead of the competition. At the heart of this work are incredibly talented professionals—many of them women—who are ...
3 Key Takeaways from Our GTM in the AI Era Webinar
There’s no question that generative AI is rewriting the rules of go-to-market strategy. But while the technology is evolving at breakneck speed, most GTM teams are still figuring out how to harness ...
Outdated Battlecards are a Thing of the Past: Automate Your Compete Program With Sparks Content
Every PMM knows the drill: A sales rep pings you before a call—“How do we compete against [Competitor]?” or “Do we have a battlecard on them?” You drop what you're doing, dig through your compete ...
Crayon Introduces AI-Powered Competitor Website Analysis
Your competitors’ websites are central hubs of information — and intelligence. They reveal critical details about shifts in positioning, pricing, and go-to-market strategies. But keeping track of ...
2024 in Review: From AI Breakthroughs to the Launch of the AI Toolkit
We will look back on 2024 as the year that artificial intelligence revolutionized competitive enablement. We have finally hit the critical paradigm shift. The changes weren’t just about advancing ...
How to Run a Competitive Intelligence Platform as a Team of One
In 2024, it’s quite possible that your CI team has gotten smaller, or the amount of time you can dedicate to the program has decreased. Organizations are trying to do more with less, but while ...