Sheila Lahar
Sheila Lahar is the VP of Content Marketing here at Crayon, responsible for making sure that everything we publish is unique, compelling, and valuable. Prior to joining Crayon, she built successful content marketing programs at a number of B2B SaaS companies, including Flatfile, Datto, and Eloqua.
5 Ways to Build a Stronger Product Marketing + Sales Relationship
In B2B organizations, Product Marketing and Sales teams are critical drivers of growth, yet aligning these two functions can often be a challenge. This is why we teamed up with Yi Lin Pei, PMM ...
Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement
Call Clips for Gong Also Unveiled to Deliver Real-Time Competitive Insights from Call Recordings In the literal sense, a spark ignites or triggers something — whether that be an electrical discharge, ...
The 5 Flaws of Old-School Compete Programs (and How to Fix Them)
As summer winds down and the out of office replies become less frequent, companies are in full on planning mode for 2025. While there are many inputs that go into annual planning and setting revenue ...
Introducing Crayon Answers: The Industry's First Gen AI Compete Assistant for your Revenue Team
In today's fiercely competitive sales landscape, two-thirds of open deals are head-to-head with competitors. Yet, traditional competitive enablement is falling short. Battlecards, while essential, ...
Customer Corner: How Cognism's Compete Program Influenced $6 Million in Revenue
Enabling a sales team of hundreds of reps with real-time competitive intel is no easy feat. When Cognism partnered with Crayon — replacing their previous CI platform — the two person team of Kathy ...
The State of Competitive Intelligence in 2024: AI Meets CI
Looking back, what two words would you use to define the past 18 months or so? If you say Taylor Swift, well, you’re not wrong. But we’d have to go with artificial intelligence (AI). As of January ...
Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH
Bringing on competitive intelligence software is transformational for your compete program — when done right. The “when done right” caveat boils down to setting your teams up for success. Chances ...
Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates
Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Is anyone reading this intel? Are these battlecards making an ...
Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI
The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for ...
Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians
If you’re a CI leader, you’re creating competitive assets left and right to help enable your colleagues and support your company’s overall goals. One of these assets is most likely an internal ...
Customer Corner: How AB Tasty Used Market and Competitive Intelligence to Improve Employee Onboarding
Creating a culture of CI can feel like training for a marathon. It requires serious dedication and repetition (So. Much. Running). And for most, running 26.2 miles doesn’t happen on the first day. ...
Crayon and Clozd Announce a New Integration that Gives Customers the Insights They Need to Win More Deals
Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More ...
Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory
Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that ...
It’s a Three-Peat: Crayon Is Once Again Named the PMA Pulse Leader for Competitive Intelligence
In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive ...
Crayon and Primary Intelligence Develop a Market First Integration: Sellers Now Automatically Have the Win-Loss Insights they Need to More Close Deals
When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you ...
Never Get Blindsided by a Competitor Again. Crayon Introduces CI Without Limits.
It’s a typical Monday morning as you go through emails and catch up. Suddenly an urgent email arrives from the CEO: “Did you see this?” Cue instant anxiety….palms sweaty, knees weak, arms are ...
How to Write a Better Battlecard: Follow the ABCs
If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals ...
It’s True, Your Market is Getting More Competitive
If it seems like your industry is getting more competitive, it probably is. Why is that you ask? There are a few factors at play here. A big one is that it has never been easier to start a company. ...
What's in Your Competitive Intelligence Tech Stack?
9,932 As of 2022, there are 9,932 martech solutions according to Scott Brinker’s latest marketing technology landscape. From email marketing to social media monitoring to ABM and everything in ...
How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second ...
Are You Measuring Your CI Efforts? New Data Reveals It’s Time to Start [Infographic]
It’s that time again: the monthly marketing staff meeting where the growth team, content team, web team—you get the idea—will showcase their latest metrics. How are our efforts in these respective ...
Because Winners Don’t Wing It: Introducing Crayon Academy
We recently published the 2022 State of Competitive Intelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series. Here’s my favorite finding: Compared to ...