Outdated Battlecards are a Thing of the Past: Automate Your Compete Program With Sparks Content
Every PMM knows the drill: A sales rep pings you before a call—“How do we compete against [Competitor]?” or “Do we have a battlecard on them?”
You drop what you're doing, dig through your compete content, and send them content—only to realize it’s outdated. Now, you’re stuck scrambling to update it, trying to review the latest insights while the rep is already heading into their call.
This isn't just frustrating—it’s an industry-wide problem. According to the State of Competitive Intelligence report, the numbers prove it:
- 58% of CI professionals struggle to keep battlecards and CI content updated, spending hours manually collecting and analyzing intel.
Customer Corner: How Archer Empowers Sales with Crayon Answers as Their Personal CI Assistant
For most of today’s competitive intelligence teams, AI isn’t just a tool—it’s a game-changer. Whether product marketers are fine-tuning messaging with ChatGPT or instantly synthesizing insights from ...
Customer Corner: How Cognism's Compete Program Influenced $6 Million in Revenue
Enabling a sales team of hundreds of reps with real-time competitive intel is no easy feat. When Cognism partnered with Crayon — replacing their previous CI platform — the two person team of Kathy ...
Customer Corner: How HiBob Surpassed User Engagement Goals in Crayon BEFORE LAUNCH
Bringing on competitive intelligence software is transformational for your compete program — when done right. The “when done right” caveat boils down to setting your teams up for success. Chances ...
Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI
The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for ...
Customer Corner: How Later Created a Must-Read Competitive Newsletter with a Little Help from the Kardashians
If you’re a CI leader, you’re creating competitive assets left and right to help enable your colleagues and support your company’s overall goals. One of these assets is most likely an internal ...
How Product Marketing Can Better Align with Sales: Advice from Bob Boyle, a Seller Who Accidentally Became a PMM
If you visit Bob Boyle’s LinkedIn profile, you’ll see that he became a product marketing manager (PMM) in January 2023. But if you have a conversation with him, you’ll quickly realize that he started ...
How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption
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From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI ...
How Alteryx Increased Battlecard Adoption 40% in Just 60 Days
According to the 2023 State of Competitive Intelligence report, 58% of those who measure their battlecards think they’re well-adopted. Among the ranks of that majority is Spencer Hong, Senior ...
Customer Corner: How Intellum Used Crayon to Renew an At-Risk Customer
After successfully enabling the sales organization with competitive insights at Intellum, Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her ...
Customer Corner: How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
In our fifth installment of the Crayon Customer Corner, we sat down with Dan Dearing — Senior Director of Product Marketing at SafeGuard Cyber. As a competitive intelligence team of one who maintains ...
Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence
In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. As a first time CI practitioner, Zach took his role as a student ...
Crayon Customer Corner: How Mend Uses Crayon Integrations to Empower their Sales and Marketing Teams
In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user. After successfully leveraging Crayon at ...
Product Marketing Spotlight Series: Hannah Sackett
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Crayon Customer Corner: 5 Questions with the Product Marketing Team of Bonterra
In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the ...
How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger
In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second ...
Product Marketing Spotlight Series: Alison Hayter
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Product Marketing Spotlight Series: Ankita Asthana
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Product Marketing Spotlight Series: Farhan Manjiyani
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In ...
Product Marketing Spotlight Series: Elizabeth Brophy
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Sophia Chang
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Jaime Singson
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Mitchell Comstock
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Product Marketing Spotlight Series: Elvis Lieban
Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this ...
Competitive Intelligence Spotlight Series: Vinay Nair
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. ...