Outdated Battlecards are a Thing of the Past: Automate Your Compete Program With Sparks Content
Every PMM knows the drill: A sales rep pings you before a call—“How do we compete against [Competitor]?” or “Do we have a battlecard on them?”
You drop what you're doing, dig through your compete content, and send them content—only to realize it’s outdated. Now, you’re stuck scrambling to update it, trying to review the latest insights while the rep is already heading into their call.
This isn't just frustrating—it’s an industry-wide problem. According to the State of Competitive Intelligence report, the numbers prove it:
- 58% of CI professionals struggle to keep battlecards and CI content updated, spending hours manually collecting and analyzing intel.
Crayon Introduces AI-Powered Competitor Website Analysis
Your competitors’ websites are central hubs of information — and intelligence. They reveal critical details about shifts in positioning, pricing, and go-to-market strategies. But keeping track of ...
2024 in Review: From AI Breakthroughs to the Launch of the AI Toolkit
We will look back on 2024 as the year that artificial intelligence revolutionized competitive enablement. We have finally hit the critical paradigm shift. The changes weren’t just about advancing ...
One Month Later: Sparks Has Had a Transformative Impact on Crayon Customers ✨
Since its launch a month ago, Crayon Sparks has had an outsized impact on how Crayon customers compete, enabling them to transform data overload into effortless, actionable enablement. Sparks By the ...
Build a World-Class Competitive Enablement Program: A CXO’s Guide
In today’s business landscape, hyper-competition is the norm. A staggering 94% of companies report that their markets have become more competitive over the past year, a trend that has compounded over ...
The 5 Flaws of Old-School Compete Programs (and How to Fix Them)
As summer winds down and the out of office replies become less frequent, companies are in full on planning mode for 2025. While there are many inputs that go into annual planning and setting revenue ...
Webinar Recap: Elevate Your Competitive Enablement Strategy
In a world where business competition is fiercer than ever, having a strategic edge is no longer optional—it's essential. Our recent webinar, "Elevate Your Competitive Enablement Strategy with Crayon ...
3 Tips On Presenting CI Results to Senior Leadership from Our Webinar with Rachel Pangburn
Rachel Pangburn and Garrett Denney—who lead competitive intelligence at RF-SMART and Crayon, respectively—are well-versed in the act of presenting CI program results to senior leaders. They’re so ...
How to Run a Competitive Intelligence Platform as a Team of One
In 2024, it’s quite possible that your CI team has gotten smaller, or the amount of time you can dedicate to the program has decreased. Organizations are trying to do more with less, but while ...
The Simple Habit That Makes It Easier to Predict Your Competitors' Product Releases
In a perfect world, you can see the future. You know what your competitors are going to do months before they actually do it. I wish I could tell you that I have a portal to this alternate universe. ...
3 Ways CI Leaders Can Use AI Chatbots to Their Advantage
A few days ago, we started collecting responses for our 2024 State of Competitive Intelligence survey. As I’m writing this, the sample size is still very small (42 responses), but the early results ...
How to Use Champions to Improve Adoption of Competitive Intelligence
Champions (a.k.a. advocates or evangelists) are coworkers who encourage their peers to consume the content you produce. They are essential to the success of your competitive intelligence program. So ...
Indirect Competitors 101: What They Are + How to Keep an Eye On Them
Your company has two kinds of competitors: direct and indirect. You know the former. Those are the competitors that your sales team goes head-to-head with every single day. Meanwhile, an indirect ...
Struggling to Prioritize Your Competitors? Use the Competitor Coefficient + the Threat Thermometer.
Being a CI team of 1 in a saturated market is a tough job. Ideally, you'd like to keep tabs on every competitor, but you don't have nearly enough bandwidth to do that. You need to prioritize. You ...
Compete Program Maturity Model: How to Advance From Level 2 to Level 4
For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making. We decided to take everything ...
Compete Program Maturity Model: How to Advance From Level 5 to Level 6
For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making. We decided to take everything ...
Compete Program Maturity Model: How to Advance From Level 4 to Level 5
For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making. We decided to take everything ...
Compete Program Maturity Model: How to Advance From Level 0 to Level 2
For nearly a decade, Crayon has been helping people like you build excellent compete programs—programs that increase win rates and influence executive decision-making. We decided to take everything ...
Guest Post: Complete Your Compete Program
This is a Crayon guest post from one of our partners, Fletcher. Visit the Crayon Partner Directory to learn more! So, you've started your Compete program... What more should you do? As a CI ...
Value + Variety: How CI Leaders Can Capture Mindshare and Drive Adoption
When I was a kid, car commercials puzzled me. I remember asking my dad: Why do they make these? No one is gonna get off the couch and buy a Camry after watching a Toyota commercial. Which is true — ...
Guest Post: We Need Win/Loss Insights Even More During an Economic Downturn
This is a Crayon guest post from one of our partners, Goldpan. Visit the Crayon Partner Directory to learn more! Win/loss analysis isn’t a nice-to-have. Understanding your buyers and prospects is ...
How Salsify and Dropbox Reap the Benefits of Crayon + Slack
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Slack is the communication backbone of tens of thousands of companies around the world because while it’s true that knowledge is power, we all know that the true power comes only once that knowledge ...
The Future is Here: Testing out ChatGPT with Win/Loss Analysis
This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more! “Let’s talk about how I can use GPT to help me with competitive intelligence.” ...
Improve Battlecard Adoption by Creating an Awards Ceremony for Your Sales Team
Competitive intelligence leaders are often so focused on improving the content of their battlecards that they overlook a simple yet vital responsibility: reminding their sales teams that the ...
The CI Leaders at Akamai and Deltek Want You to Do These 3 Things
A few weeks ago, I had the pleasure of speaking with Mimi An and August Jackson — who run competitive intelligence (CI) at Akamai and Deltek, respectively — about the top insights from Crayon’s 2023 ...