How to Build aWorld-Class Competitive Enablement Program
A guide for CXOs
In an era of hyper competition the average company faces a competitive sales process in 66% of opportunities. It's time to improve competitive enablement — and win rates. We'll show you the way!
Today's compete programs are stuck in the past, relying too heavily on static assets (battlecards), over-indexing on the wrong channels, and more. This guide digs into how you can avoid these fatal flaws.
The Elements of a Successful Enablement Program
Learn how to scope a competitive enablement program, best practices for staff allocation, and the must-have metrics to track.
The Competitive Enablement Maturity Model
To build a successful program, you need to walk before you can run. Check out the four levels of compete program maturity and go from 'old-school compete' to 'compete master'
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