For more than two decades agencies and brands have leveraged Viant to execute their digital advertising campaigns. This prominent position comes with no shortage of competitors — so keeping Viant’s ...
The opportunity When the pandemic hit, the digital whiteboarding space exploded with activity, giving MURAL a whole new slew of competitors, big and small. The company needed to compete proactively ...
Enterprise SaaSActionable InsightsCorporate StrategyCulture of CISales Engagement
The opportunity Competitive intelligence was a small part of many people’s jobs. The lack of formal processes made it difficult to deliver actionable insights to stakeholders in a timely fashion. The ...
Enterprise SaaSActionable InsightsCulture of CISales Engagement
The opportunity When ENA added new services to its product menu, new competitors came too. All these new competitive companies required research, and ENA didn't yet have a formal Competitive ...
The opportunity Being in the crowded fintech space comes with a slew of competitors for Kyriba. In addition to direct competition, the company faces competitors in particular areas, like treasury, ...
The opportunity Mastercard Payment Gateway Services (MPGS) faces constant and relentless challengers, and needed to level up its Competitive Intelligence program during a global pandemic. The results ...
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