The Allego product marketing team struggled to provide ongoing intelligence on competitors as changes in the market occurred, leading to unvalidated, piecemeal competitor intel. As a result, sales win rates were low — and declining.
The Allego team heavily used Slack and Allego for sales communication, and plugged Crayon into that existing workflow. In less than 6 months of using Crayon, the sales win rate in its competitive segment doubled, and the win rate against a top competitor tripled to 95%.