Though Flatiron had an abundance of institutional knowledge about the market and competitors, much of this information was discussed on an ad hoc basis to nurture new deals or client relationships. The team lacked a consistent strategy around collecting, analyzing, and distributing competitive information.
Crayon became the go-to resource for competitive research, and a primary input for delivering the right intel at the right time to the right stakeholders. The team was able to produce more competitive resources with better intelligence in less time, providing benefits both in and out of the Product Marketing & Strategy team.