Competitive Intelligence Case Studies | Crayon

Fuze Case Study

Written by Lauren Kersanske | Mar 16, 2022 8:27:10 PM

The opportunity

Fuze competes with a diverse set of companies that includes communications as a service platforms, as well as solutions for business collaboration and communication. The list of relevant companies seemed to be ever-growing, with new names popping up on sales calls every week.

The results

Leveraging Crayon intel every day allowed the Fuze team to pick up on subtle competitive moves and engage stakeholders in a timely way. This level of insight allowed Fuze to inform investment decisions with market intelligence to gain a competitive advantage.