A global human capital management technology company needed a way to scale and improve their market intelligence program. Their Market Research & Industry Relations team was tasked with gaining and analyzing market intelligence, but they knew they needed a tool that would allow them to work smarter, not harder, to achieve their goals.
Crayon became the one-stop shop for this global company’s market intelligence program. Delivering complete market intelligence on a single, accessible platform in real-time allowed them to be more efficient and strategic to better compete in a fast-moving and crowded industry.