Competitive Intelligence Case Studies | Crayon

Rapid7 Case Study

Written by Erik Mansur | Mar 16, 2022 5:53:00 PM

The opportunity

The cybersecurity market is constantly evolving. Rapid7 needed a partner with a platform to help scale and grow its ability to monitor and track key competitors' moves.

The results

Crayon became a core part of how Rapid7 collects and stores competitive intel: sales saw an average increase of 10% in win rates against competitors for which the team had a Crayon battlecard.