Competitive Intelligence Case Studies | Crayon

ZoomInfo Case Study

Written by Xavier Holland | Mar 16, 2022 5:32:33 PM

The opportunity

As a fast-growing company in a crowded market, ZoomInfo needed a platform that helped it stay up-to-date on competitors while also helping new employees get up-to-speed right away.

The activation

Crayon-curated insights helped not only enable the sales team, but saw increased engagement throughout the entire organization, from roadmaps to product launches to executive strategy.