CFO and Treasurer decision-making has a major impact on the overall health of a company. Kyriba is a powerful diagnostic tool for those choices, giving the executives visibility into their cash resources, allowing them to forecast for the short, medium, and long-term.
Being in the crowded fintech space comes with a slew of competitors for Kyriba. While there is only one major comparable company across all business lines, there are others they compete with in certain areas, such as treasury, payments, or working capital. Some of their competitors are highly active in a particular region or are hyper-focused on a very specific subset of a larger product line, making manual tracking an impossible task.
“We stopped counting at 50 global competitors – suffice to say there are a lot,” explains Stephane Curcio, Head of Sales Enablement, Europe.
Stephane knew Kyriba needed an automated software solution to keep track of all of these players – not just the bigger ones, but the smaller ones that were cropping up on a regular basis. Fintech is a competitive, acquisitive market with a low barrier to entry, which means that every year new startups enter the space. Kyriba’s solution choice would need to have the ability to manage a constant flow of information while helping their team separate the signal from the noise.
From a feature standpoint, high-quality battlecards were at the top of Kyriba’s list. Prior to Crayon, the sales team would irregularly upload feedback into a static document. There was little structure, information was outdated, and essential information fell through the cracks. The battlecard process had to be streamlined for field salespeople who were requesting information faster than it could even be collected.
“Battlecards were a must. We needed a tool that made battlecards more flexible, updated, and easier to push out to the field, instead of a Word document that just sat in Salesforce,” explained Stephane.
Connectivity to Salesforce was critical, as the platform remains the hub of their sales activity. A major benefit for Kyriba was Crayon’s ability to integrate seamlessly with Salesforce, allowing their sales team to receive and share key intelligence data using their current processes - and technology.
Now battlecards are taught to 100% of the incoming sales team. There is an onboarding module dedicated to using them, and the majority of sellers are engaging with them regularly.
