Webinar
A Fireside Chat GTM in the AI Era: How New Tools and Agents are Changing the Game
Claire Vo
Chief Product Officer LaunchDarkly
EILON RESHEF
Co-Founder and Chief Product Officer, Gong
JON WHITE
Senior Vice President of Product, Crayon
AI & GTM: The Machines Have Entered the Chat
AI is evolving beyond simple automation — tools like Deep Research, reasoning models, and Agentic AI, like OpenAI’s Operator, represent a new frontier where AI can take on autonomous problem-solving, research, and customer engagement...without constant human oversight!
From independent research assistants to streamlined customer support, businesses are using AI agents to drive efficiency and innovation. But how can product teams, and specifically product marketing, start thinking about frontier AI for Go-To-Market?
Watch this engaging and thoughtful fireside chat on the role AI tools will play in reshaping GTM strategies.
This session covers:
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AI models B2B companies are using in their solutions — and where Agentic AI fits in
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Practical examples of how AI tools and agents can optimize workflows, eliminate manual effort, and save valuable time
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AI in GTM – the competitive edge every marketing team needs