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Crayon is the competitive enablement platform that helps you automatically aggregate and organize intel across your competitive landscape.

Give sellers the real-time information they need to increase competitive win rates. 

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Crayon customers on average achieve a 20% increase in competitive win rate in the first year.

22 %

Increase in competitive win rate after implementing Crayon

400 %

Battlecard usage growth after Dropbox integrated Crayon into their Slack channels

6 $

Million in influenced revenue achieved in less than a year with Crayon

Actionable competitive intelligence at everyone's fingertips

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Analyze real-time insights captured from millions of sources, including your competitors' websites, review sites, and industry publications

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Create battlecards for your sales team and embed them in Salesforce, Slack, Highspot, and anywhere else sellers spend their time

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Measure the success of your CI program by tracking battlecard views, competitive win rate, and influenced revenue

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lauren basile-modified

"I went in for the battlecards and got really excited about the insights. They save so much time, everything I need is clearly highlighted and so easy to incorporate directly back into the battlecards."

Lauren Basile

Senior Marketing Comms Professional at ENA

casey ward-modified

"It’s coffee and Crayon. I love sitting down every morning and go through my Insights feed - tagging relevant news so that my reports are already organized. It's like a daily ritual."

Casey Ward

Product Marketing Manager, MURAL

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"The cybersecurity market is constantly evolving with competitors making frequent moves and new competitors always popping up. We needed a partner with a platform to help us scale and grow our ability to monitor and track key competitors' moves."

Nate Crampton

Product Marketing Leader at Rapid7