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Crayon Launches Dynamic Battlecards to Integrate with Salesforce and Largest Source for Real-Time Competitive Intelligence... BOSTON – Oct. 30, 2018 – Crayon, the market and competitive intelligence platform company that enables businesses to track, analyze, and act based on market movements, is arming sales teams with dynamic Battlecards integrated with Salesforce CRM and the world’s first real-time, programmatic...

Crayon users rely on battlecards and other tools to give sales reps competitive intel at their fingertips, accessible from Salesforce, Slack, and every other solution they use.... Use our proven templates to create battlecards in minutes. Or better yet, let Sparks auto-generate, update, or create content for you.... Crayon's Sparks uses generative AI to rapidly create and publish customized competitive content, streamlining the process from data overload to actionable insights. Turn Sparks into battlecards, reports, newsletters — whatever your team needs to win.

Crayon makes it easy to distribute competitive insights throughout your organization with battlecards, newsletters, takeaways, and announcements.... Create battlecards, newsletters, takeaways, and announcements.... “I went into Crayon for the battlecards and got really excited about the competitive insights. They save me so much time. Everything I need is clearly highlighted and easy to incorporate directly back into the battlecards."... Real-time competitive intel at your colleagues' fingertips Get a demo to see how Crayon makes competitive intel easily accessible from Slack, Teams, Salesforce, and every other tool your company uses...

How Kong integrated Crayon into the company’s sales and marketing programs; launching more than a dozen battlecards with a 70% adoption rate... KONG + CRAYON How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate Related Case Studies The opportunity How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days...

choose your product. Embed battlecards in the tools your sales reps use Salesforce, HubSpot, Slack, Teams, Highspot, Seismic, Showpad, Guru, SharePoint ... Crayon battlecards can live anywhere you'd like. Deliver 1:1 support to the reps who need it most With your Crayon leaderboard, you can keep tabs... Crayon ensures that the latest competitive intel is always at your reps' fingertips, accessible from Salesforce, Slack, and every other tool they use...

Prioritizing when your incorporate other insights can be more challenging considering competitive intel volume. I update Tier One battlecards quarterly and use field intel themes, win/loss findings, and recent wins and displacements to determine what gets added, edited, or even removed from battlecard... 78% of CI leaders enable their sales teams with battlecards yet 41% report they would like to see their battlecards being used more often by their sellers.... “Keeping content (e.g. battlecards) fresh” and “gathering competitive intel in a timely manner” are the TWO TOP challenges for CI leaders...

which battlecards your reps use the most and how often each rep uses them. Dive into competitive content engagement Beyond battlecard views, Crayon tracks overall engagement — clicks on deliverables such as newsletters and Compete Hub posts, queries made through Crayon Answers, searches performed... By tracking battlecard usage, win rates against competitors, and influenced revenue, Crayon makes it easy to prove the value of your CI program...

potential advantages. Include recommendations for positioning these findings in our sales battlecards and marketing collateral. Please format this information into a table. Data Timerange: Any Competitors: One or more Data Types: News & Press | Case Studies | Product Reviews | Product Updates | Website Changes | Content Marketing | Field Intelligence... Insights from Crayon on competitive intelligence for Crayon...

— Salesforce, Seismic, and Slack being a few of those places. With Crayon’s Salesforce integration, Cognism’s sales team can easily access their competitive battlecards right on the opportunity record. Additionally, sales leadership at Cognism has access to Seller Insights reports and Seller Engagement... — the latter report shares details on which sales reps are using battlecards and correlates that activity to their win rates. Alternatively, sales reps with low consumption views and low win rates are flagged so that sales managers can then dig in and better understand if and when training is necessary...

rates have increased as much as 59% since rolling out Crayon Battlecards." Product Marketing Manager at Klaviyo BUILDING DYNAMIC BATTLECARDSWITH CRAYON INTEGRATED INTELLIGENCE Crayon has become the centralized hub of competitive intelligence information for Klaviyo. When Battlecards was released... KLAVIYO + CRAYON Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence. Related Case Studies The opportunity Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables. The opportunity Upserve improves win rate by 54% with Crayon...