BOSTON – Oct. 30, 2018 – Crayon, the market and competitive intelligence platform company that enables businesses to track, analyze, and act based on market movements, is arming sales teams with dynamic Battlecards integrated with Salesforce CRM and the world’s first real-time, programmatic competitive intelligence engine, the largest source of real-time competitive intelligence. Crayon monitors more than 300 million pages across 7.6 million domains and 2.4 million companies, and applies algorithmic and machine learning techniques to synthesize and extract actionable competitive intelligence insights for customers.
Crayon Battlecards allow businesses to easily create, distribute, and measure battlecards that are wired to the latest market movements, allowing them to win more competitive deals while dramatically cutting time to collect and update intel.
“The number one problem with today’s battlecards is that they’re perpetually out of date,” said Jonah Lopin, CEO and co-founder at Crayon. “Teams spend countless hours crafting these battlecards, but they become stale days orweeks after they hit publish. Your competitive set doesn’t sit still, and you’ve got to stay in sync. That’s why Crayon is wiring battlecards directly to our real-time market intelligence engine, so that sales teams always have up-to-date, reliable competitive insights that win business.”
Restaurant POS and management software company Upserve uses Crayon intel to keep up with competitor product updates in a hyper-competitive market. They shared, “By staying on top of our competitors, we’ve been able to arm our sales team with actionable insights that they can act on immediately. As a result of Crayon, our win rate against our top five biggest competitors has improved by 54%.”
Product Marketing, Klaviyo
Find out how Crayon can help you win in your market with deep competitive intel.
