Transform Competitive Enablement

Sparks: the Industry's First and Only AI-based Research & Analysis Tool

Stop drowning in intel overload. Sparks automatically turns compete data into actionable enablement assets for your revenue teams. Analyze sales calls to find common objectives, run a SWOT analysis on news and reviews, or summarize win-loss takeaways from competitive deals. Sparks provides unlimited ways to analyze and summarize your compete data.

GTM Insights: Insights from buyers, sellers, and deals to fuel your compete program

Crayon’s GTM Insights automatically extracts the critical data that exists throughout your go-to-market team including: Call Clips and Messaging Insights. With Call Clips for Gong (Chorus and Clari to be shipped soon), Crayon AI summarizes the key a-ha moments within a call – objections, winning talk tracks, and more. With Crayon’s Messaging Insights, tap into the valuable — and often overlooked intel shared across popular channels like Slack and Microsoft Teams.

Now use Sparks to analyze hundreds of call mentions and/or messages — in seconds! Discover common themes, strengths, weaknesses, and more across your top competitors.

Crayon Answers: Your Gen AI Compete Assistant

Modern sales reps want content on their terms. Crayon Answers helps your team go beyond battlecards with immediate, conversational answers to their most pressing questions.

While battlecards form the basis of a good compete program, reps don't always have the time or appetite for long-form content. They simply want the answer to a question. Crayon Answers gives reps access to battlecard data in real-time including strengths, weaknesses, pricing models, and more. Integrated directly into the common tools sales teams already use such as Slack and Microsoft Teams, Answers provides immediate responses on competitive questions, enhancing efficiency and productivity.

Crayon Picks

Crayon identifies, summarizes, and sends relevant insights to you based on your unique competitive landscape.

AI-Generated Overviews

Crayon uses generative AI to automatically create ready to share summaries of news articles, blog posts, and press releases.

Automatic Tagging

You don't have to lift a finger as Crayon automatically classifies new intelligence into more than 80 subcategories.

Sentiment Analysis

Crayon uses natural language processing (NLP) to grade the sentiment of insights on a scale.

Importance Scoring

Crayon uses a machine learning (ML) model to dynamically score intelligence based on its impact in your market.

Anomaly Detection

Crayon tracks trends across your competitors' digital footprints and alerts you when a significant anomaly occurs.

Website Tracking

Crayon has tracked millions of web page changes with automatic annotations as they happen.