Sparks: Streamline CI research, analysis, and enablement creation 

Stop drowning in intel overload. Sparks automatically turns compete data into actionable enablement.

Analyze sales calls to find common objectives, run a SWOT analysis on news and reviews, or summarize win-loss takeaways from competitive deals.

Sparks offers limitless possibilities to analyze, distill, and transform your competitive data into essential assets for your team.

GTM Insights extracts critical intel from buyers, sellers, and deals

Crayon's GTM Insights automatically uncovers and delivers essential data that exists throughout your go-to-market team with Call Clips and Messaging Insights. Call Clips for Gong (Chorus and Clari coming soon!) summarizes key a-ha moments within a prospect or customer call.

Tap into valuable — and often overlooked intel shared across popular channels like Slack and Microsoft Teams with Crayon’s Messaging Insights.

Now, use Sparks to analyze hundreds of call mentions and/or messages — in seconds — discovering common themes, strengths, weaknesses, and more across your competitors!

Crayon Answers gives sales reps the intel they need, exactly when they need it 

Modern sales reps want content on their terms. Crayon Answers, a Gen AI compete assistant, helps your team with immediate, conversational answers to their most pressing questions.

Crayon Answers gives reps access to battlecard data in real-time including strengths, weaknesses, pricing models, and more. Integrated into the tools sales teams already use (Slack, Microsoft Teams), Answers gives immediate responses to competitive questions, improving efficiency and productivity.

Crayon Picks

Crayon identifies, summarizes, and sends relevant insights to you based on your unique competitive landscape.

Automatic Tagging

You don't have to lift a finger as Crayon automatically classifies new intelligence into more than 80 subcategories.

Sentiment Analysis

Crayon uses natural language processing (NLP) to grade the sentiment of insights on a scale.

Importance Scoring

Crayon uses a machine learning (ML) model to dynamically score intelligence based on its impact in your market.

Anomaly Detection

Crayon tracks trends across your competitors' digital footprints and alerts you when a significant anomaly occurs.

Website Tracking

Crayon has tracked millions of web page changes with automatic annotations as they happen.