Measure

Prove the ROI of CI

Competitive pipeline, influenced revenue, battlecard usage — instantly track meaningful results

Understand why you win (and why you lose)

Get a deep understanding of win/loss trends including win rates by competitor, common reasons for wins or losses, and competitive frequency.

Proactively measure competitive pipeline

Crayon's Competitive Pipeline view helps compete teams and sales managers identify competitive risk in open pipeline opportunities while Seller Engagement reveals a sales rep's win rate correlated to battlecard views.

Show your compete program's impact on the bottom line

Demonstrate the tangible value of competitive enablement through influenced revenue – the total amount of revenue your sales team won thanks to their usage of your compete materials. A view into influenced revenue from Crayon helps stakeholders understand which competitive tactics are driving financial outcomes.

Deliver support to the reps who need it most

With the Crayon leaderboard, you can keep tabs on each rep's individual performance across competitive opportunities. Engage with the reps who need it most by reviewing battlecard usuage across your sales team to see which battlecards your reps use the most and how often each rep uses them.

Dive into competitive content engagement

Beyond battlecard views, Crayon tracks overall engagement — clicks on deliverables such as newsletters and Compete Hub posts, queries made through Crayon Answers, searches performed in the platform, and more so you have a clear view of how your program is resonating.

Alex Mackenzie

Director, Sales @ Allego

“In less than 6 months of using Crayon, the sales win rate in our most competitive segment has doubled, and our win rate against a top competitor has tripled to 95%."

No more wondering, "Is any of this CI stuff even working?"

Get a demo to see how Crayon makes it easy to analyze and improve the effectiveness of your CI program.

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