Reach your reps to help them win

Arm your revenue teams with the intel they need to stay one step ahead

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Embed compete assets across your tech stack

Salesforce, Slack, Microsoft Teams, Highspot, Seismic, Showpad, Sharepoint -- Crayon content lives where your sales team lives. Increase adoption for your enablement content by ensuring revenue teams find what they need, when they need it.

Announce breaking competitive intel with Compete Hub

Compete Hub within Crayon gives revenue teams up-to-date competitive intelligence in an easily digestible format. Sales reps are in the know when a competitor launches a new product or changes their pricing — receiving updates that are tailored to their specific accounts, territories, or competitive landscapes.  

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Crayon Answers delivers strategy rich responses in real time

Crayon Answers, a generative AI-powered compete assistant, enables your revenue teams to access competitive insights quickly and effectively. Reps can ask Crayon Answers any competitive-related question, such as "How do we position against Competitor X?" or "What's our latest pricing for Competitor Y?" and receive immediate responses. 

Turn competitor data into high-impact enablement content

Crayon makes it easier than ever to create and maintain accurate, up-to-date battlecard content for your reps. With our AI-research tool Sparks, you can schedule a Spark to run on a regular basis, gathering and analyzing the latest competitor activity — like pricing updates — to keep battlecards fresh.  

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Create a dynamic feedback loop

Teams on the front-line can quickly submit field intel through Crayon directly or through an integration, such as Slack. Meaningful insights are captured, analyzed, and shared across the organization. Collaboration just got a whole lot easier. 

Lauren Basile
Lauren Basile

Marketing @ ENA

“I went into Crayon for the battlecards and got really excited about the competitive insights. They save me so much time. Everything I need is clearly highlighted and easy to incorporate directly back into the battlecards."

Real-time competitive intel at your colleagues' fingertips

Get a demo to see how Crayon makes competitive intel easily accessible from Slack, Teams, Salesforce, and every other tool your company uses.

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