Watch Sparks Work ✨
Struggling to stay on top of your competitors' moves? Sales relying on outdated battlecards?
Sparks eliminates these common challenges. Watch the short video below to learn how PMMs can reduce compete data overload while keeping battlecard content relevant and fresh. Become an AI-Powered PMM and Spark your way to Automated Compete.
Say Goodbye to Outdated Battlecards!
There's a faster, smarter way to compete. Elevate your competitive intelligence efforts with Sparks.
Sparks Analyze
Find the insights that matter
Manually analyzing competitive data is time-consuming and overwhelming. Sparks analyzes your competitors' full digital footprint: from news, sales calls, and reviews — surfacing key insights in seconds to help you stay ahead.
- Track competitor updates automatically: Monitor messaging, pricing, and positioning shifts without the heavy lift.
- Cut through the noise: AI filters out irrelevant data and highlights what matters.
- Spot trends faster: Organize insights to connect patterns and refine your strategy.
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Sparks Content
Turn insights into action
Battlecards lose value when they’re outdated, but keeping them fresh takes time. Sparks helps PMMs quickly update and distribute competitive insights, making sure Sales always has the latest information.
- Update battlecards faster: Seamlessly add new content to keep content relevant.
- Ensure accuracy: Crayon suggests updates based on the latest competitive intel.
- Keep Sales informed: Deliver key competitive takeaways directly to your teams instantly via Compete
Sparks Automate
Put your compete program on autopilot
With Sparks, Crayon automates the entire competitive workflow from daily alerts to dynamic content updates.
- Stay ahead with ease: Schedule Sparks to deliver competitive updates to stakeholders automatically.
- Automated Battlecard Recommendations: Crayon will flag outdated content and suggests relevant updates.
- Maintain momentum: Ensure Sales always has the latest insights without the constant manual updates.
Sparks & The AI-Powered PMM
Sparks was built for you - designed to handle the heavy lifting of CI so you can focus on strategy to drive impact. We're continuing to invest in Sparks, ensuring your competitive program is more proactive and powerful.
Sparks has already seen rapid adoption across compete teams:
11,000
Sparks created (and counting)
1.7M
data points analyzed
80%
of Crayon customers have already adopted Sparks
Crayon customers are turning data overload into actionable enablement with Sparks
But don't take our word for it......
“We have thousands of competitive insights that we need to review and curate constantly because we can’t miss any potential, relevant signals. This is where Sparks comes in. I can apply certain criteria for the insights I’m tracking and provide specific prompts and Sparks produces these really valuable results."
CI Program Manager & Senior Corporate Strategy Analyst, Paychex
“At Alteryx, Crayon's Sparks have become a cornerstone of our competitive intelligence strategy, enabling us to scale our CI efforts efficiently while maximizing our internal resources. This powerful tool helps us manage and interpret vast amounts of competitive data, turning it into actionable insights with unprecedented speed."
Lead Product Manager, Generative AI & Product Strategy, Alteryx
"I have officially said goodbye to manually searching through various information sources. Sparks automates this effort and provides insightful takeaways for our compete program. I love the pre-written templates and as always the Crayon team goes above and beyond by providing additional prompts I can incorporate into my competitive strategy every month."
Senior Product Marketing Manager, Reputation
"Sparks is a game-changer for analyzing insights. It's more reliable than ChatGPT and makes my life easier."
Senior Market and Competitive Intelligence Manager, AVEVA Solutions