Try Sparks! Crayon's AI Analysis Tool is Transforming Compete Programs.
Crayon customers are turning data overload into actionable enablement with Sparks
But don't take our word for it......
“We have thousands of competitive insights that we need to review and curate constantly because we can’t miss any potential, relevant signals. This is where Sparks comes in. I can apply certain criteria for the insights I’m tracking and provide specific prompts and Sparks produces these really valuable results."
CI Program Manager & Senior Corporate Strategy Analyst, Paychex
“At Alteryx, Crayon's Sparks have become a cornerstone of our competitive intelligence strategy, enabling us to scale our CI efforts efficiently while maximizing our internal resources. This powerful tool helps us manage and interpret vast amounts of competitive data, turning it into actionable insights with unprecedented speed."
Lead Product Manager, Generative AI & Product Strategy, Alteryx
"Sparks has been incredibly useful in helping me sift through tons of competitive data. I even shared a recent Spark on one of our competitors with my executive team. Sparks is making a real difference in our compete program."
Senior Director Product & Data Strategy, Spectrum Reach
"I've used Sparks to highlight strengths and weaknesses of competitive reviews as well as from competitor wins and losses. I'm using Sparks to analyze trends in competitor hirings. I'm updating battlecards with Sparks, and even sharing them in internal meetings. I'm excited about future automation and integrations!"
Manager, Market Intelligence, Cognism
"I have officially said goodbye to manually searching through various information sources. Sparks automates this effort and provides insightful takeaways for our compete program. I love the pre-written templates and as always the Crayon team goes above and beyond by providing additional prompts I can incorporate into my competitive strategy every month."
Senior Product Marketing Manager, Reputation
"Sparks is a game-changer for analyzing insights. It's more reliable than ChatGPT and makes my life easier."
Senior Market and Competitive Intelligence Manager, AVEVA Solutions
Sparks By The Numbers
In only 30 Days, Sparks has become the must-have tool for compete teams.
5000
Sparks created (and counting)
500,000
data points analyzed
80%
of Crayon customers have already adopted Sparks
Watch Sparks Work ✨
Curious to see Sparks in action?
Check out this 2 minute video where we walk through a common use case for Sparks — identifying the top competitive trends across your recorded call clips.
What's in Store for Sparks
- Insight Attribution: Provides full transparency into each Spark's data sources
- Scheduled Sparks: Automates recurring research and content creation tasks for your frequently tracked competitors
- Compete Hub Integration: Ensure your teams are in the know with Sparks updates on this real-time intelligence feed
- Auto Battlecard Updates: Automatically sync Sparks content to the most relevant battlecards