Webinar
Bury Old-School Compete Programs: 5 Flaws Holding Back Your Win Rates
Summary
Are you confident that your competitive enablement program is setting your company up to hit its financial goals—or is it holding you back? With planning underway, now is the perfect time to assess whether your strategy is driving the sales results you need.
Listen to this recorded session for a conversation on the five flaws of outdated competitive enablement programs and discover how leading companies are turning these weaknesses into strengths.
Learn how to:
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Establish a more meaningful partnership with sales for maximum collaboration and productivity
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Go beyond battlecards and implement a multi-channel approach to competitive enablement content
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Integrate intelligence seamlessly into your existing sales tools and workflows
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Measure compete program ROI by reviewing the revenue-focused metrics that matter the most
Speakers:
Seth Gilpin
Director of Product Marketing at TeleSign
David Cardiel
Head of Marketing, Crayon
Brendon O'Donovan
Vice President, GTM Strategy at TeleSign
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