Marketing organizations have evolved from measuring results with a few soft metrics to becoming data epicenters with the ability to granularly track, review and measure activity. The majority of marketing roles can provide ROI and are looked to as key drivers of measurable business growth.
The same evolution is happening for product marketers. While it can feel daunting to prove the ROI of product marketing, some competitive intelligence KPIs are emerging.
Tune in as Liz Kavney, Customer Success Manager at Crayon, walks through how she uses influenced revenue as a KPI to help her customers and their companies recognize the value of competitive intelligence.
You’ll learn:
- Tools and KPIs to prove the revenue impact of your CI programs
- Tips to manage your time and effort effectively around individual competitors
- Key tactics to unlock the value of CI
- Rules for managing your CI program to improve workflows
Don’t miss out on this in-depth look at an ever-evolving aspect of product marketing.
Presenter
Liz Kavney
Customer Success Manager @ Crayon