2022 State of Battlecards Report

Based on the largest and longest-running survey of competitive intelligence practitioners. Featuring expert insights from marketers and sellers at Gong, Spiff, BioRender, and Swing Education.

Download the report to get answers to questions like ...

How many battlecards does the average team maintain?
What are the best practices for driving battlecard adoption?
How are your peers optimizing their battlecard content?

... and so many more!

The State of Battlecards Report is based on the 2022 State of Competitive Intelligence Survey, created in partnership with Strategic & Competitive Intelligence Professionals (SCIP).

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SNEAK PEEK: 3 OF OUR FAVORITE FINDINGS

18%

CI teams that deliver intelligence to executive leadership are 18% more likely to say their battlecards have strong adoption.

4X

Compared to teams of 1, large CI teams (6+ employees) are 4X more likely to say battlecards have improved competitive their win rates.

37%

CI teams that spend less time on research than they do on activation are 37% more likely to say their battlecards have strong adoption.

ERIN PARKINS

Director of Product Marketing at Swing Education

I like to use a 3-pronged framework for battlecards: To Ask, To Know, To Show. Ask the right questions to lead into your differentiators against the competitor, know what those are and how to position them, and show how that comes alive in your product.