TALES FROM THE TRENCHES:
Lessons Learned From Winning
(And Losing)
Competitive
Deals
If you work in sales or marketing, you’re no stranger to competitive conversations. As you head into 2022, hear from 3 experts on the lessons they learned in the last year, and what they're doing to prepare their teams for the next.
Join seasoned sales experts from Unstack, Vidyard, and Spiff as they discuss their top tactics for coming out of competitive conversations victorious. Handling objections, dismantling landmines, optimizing battlecards—these experts have seen and done it all.
Presenter
Dan Wardle
VP of Revenue @ Vidyard
Presenter
Anna Fisher
CMO @ Spiff, Inc.
Presenter
Zach Rego
VP of Sales @ Unstack