Why do companies win some deals and lose others? While there are many factors at play which can improve your team’s win/loss rate, you’ll first need to embark on a proper win/loss project. Unfortunately most win/loss projects fail before the first interview even happens.
During our live session, Erik Mansur of Crayon was joined by Alex McDonnell of Airtable, to discuss how your teams can set up a win/loss project for success. Alex, who has developed course material and best practices on win/loss execution addresses:
During our live session, Erik Mansur of Crayon was joined by Alex McDonnell of Airtable, to discuss how your teams can set up a win/loss project for success. Alex, who has developed course material and best practices on win/loss execution addresses:
- How to set realistic win/loss project goals that align to your company's overall strategy
- Getting stakeholder buy-in and involvement before officially kicking off a project
- The right (and wrong) way to create a win/loss project brief
Presenter
Alex McDonnell
Market & Competitive Intelligence @ Airtable
Presenter
Erik Mansur
VP of Product Marketing @ Crayon