2024 in Review: From AI Breakthroughs to the Launch of the AI Toolkit

We will look back on 2024 as the year that artificial intelligence revolutionized competitive enablement.

We have finally hit the critical paradigm shift. The changes weren’t just about advancing technology—they were about empowering teams to work smarter, and achieve measurable results. From streamlining workflows to delivering critical competitive insights in real-time, AI has elevated the role of competitive intelligence, enabling teams to make better decisions and achieve meaningful results.

This year, groundbreaking tools like GPT-4 Omni and Claude 3.5 Sonnet became integral to how teams synthesize and leverage data. Organizations using AI in CI are now 67% more confident in their strategic decisions—a clear indicator of the transformation underway.

The timeline below highlights the most significant advancements in AI, from game-changing industry milestones to Crayon’s own contributions in redefining how CI teams turn insights into impact.

Navigating the AI Era: Introducing the AI Toolkit

The competitive intelligence landscape has never been more dynamic—or more demanding. With AI driving rapid advancements, CI teams face both unprecedented opportunities but also new challenges. GenAI is a game-changer, but only if you know how to use it. And companies are asking for cutting-edge best practice 

That’s why Crayon is proud to launch the AI Toolkit, a growing resource designed to empower CI teams at every stage of their journey. This toolkit combines real-world use cases with actionable insights, offering teams the guidance they need to streamline workflows, tackle data overload, and ensure content remains accurate and up-to-date. Whether you're just starting out or looking to elevate an existing program, the AI Toolkit will be your go-to resource for navigating this evolving landscape—Crayon customer or not.

[Explore the AI Toolkit →]

At the heart of the AI Toolkit is Crayon’s vision to make competitive intelligence more actionable and impactful. By drawing from our own suite of innovations, such as Crayon Sparks, we demonstrate how AI can move from simply providing insights to driving strategy and results. Sparks, for example, automates the analysis of diverse data sources to generate actionable reports and ready-to-use battlecards—helping teams act faster and focus on high-impact activities.

This is just the beginning. This resource will continue to grow as we share new tools and resources to help CI teams rise to tomorrow’s challenges and seize emerging opportunities.

From Data to Decisions: Crayon’s Role in the AI Revolution

Crayon’s role in shaping the AI Toolkit reflects our broader commitment to transforming insights into strategic action. Our AI-powered solutions help teams work smarter and stay ahead of the competition:

• Crayon Answers: Instantly deliver AI-powered responses to competitive questions, directly in your workflow and tech stack.
• Sparks: Automate data analysis to create competitive reports, battlecard updates, and win-loss insights in seconds.
• GTM Insights: Extract critical competitor insights from sales conversations, giving your team a live edge.

These innovations go beyond responding to change—they anticipate it, empowering teams to outmaneuver competitors and seize new opportunities.

2025 and Beyond: A Vision for the Future

The transformation of 2024 is only the beginning. As we move into 2025, competitive AI will continue progressing through its evolution, pushing beyond research and content creation to take on more complex roles like program execution and strategic planning. At its core, this shift is about advancing to stages where AI can support not just individual tasks but entire competitive enablement programs.

At Crayon, our commitment is clear: to empower CI teams to unlock new possibilities, delivering the tools and insights they need to stay several steps ahead of the competition.

Explore the Possibilities

Curious how these advancements can transform your CI strategy? Start with our AI Toolkit, filled with real-world examples of AI in action and book a demo to see it all in action!