One Month Later: Sparks Has Had a Transformative Impact on Crayon Customers ✨

Since its launch a month ago, Crayon Sparks has had an outsized impact on how Crayon customers compete, enabling them to transform data overload into effortless, actionable enablement. 

Sparks By the Numbers: One Month In
Since its release, Sparks has made waves across our customer base:

• 4500+ Sparks created
• 80% of Crayon customers are already using Sparks
• 400,000+ insights analyzed
  

What Customers Have to Say
Crayon's Sparks has transformed how companies like Paychex, Alteryx, Spectrum Reach, and AVEVA Solutions handle competitive intelligence. 

Eileen Bazin from Paychex shares, “We have thousands of competitive insights that we need to review and curate constantly... Sparks produces these really valuable results.” For leaders at Alteryx, Sparks is foundational in scaling competitive efforts while “turning vast amounts of competitive data into actionable insights with unprecedented speed,” according to Spencer Hong.

This powerful tool is making a measurable difference across industries. Spectrum Reach’s Matt DeAngelis reveals, “Sparks has been incredibly useful in helping me sift through tons of competitive data,” underscoring its role in providing clarity amidst data chaos. Kathy Thomson from Cognism uses Sparks to keep teams updated on the latest competitive trends in hiring, win/loss trends, and to ensure battlecards are refreshed with actionable intelligence.

What Sets Sparks Apart?
Sparks instantly converts vast data streams into focused, actionable insights, eliminating the manual grind and empowering teams to drive real competitive impact. Here’s what makes Sparks the industry standout:

• The Only AI-Driven Research of Its Kind: Unlike other tools that demand point-by-point reviews, Sparks delivers a seamless, automated analysis that surfaces the most relevant insights fast.
• Unmatched Data Flexibility: Only Sparks enables analysis across 100+ data types and supports tailored assessments, no matter how complex the data landscape.
• Direct Intelligence from Sales Calls: Leverage insights from real sales conversations, with the ability to analyze call clips from Gong and other conversational platforms for insights that impact live deals.

Coming Soon: New Sparks Features to Elevate Your Competitive Program
Our commitment to innovation continues with new features designed to keep your competitive strategy ahead:

• Battlecard Updates - Content updates in seconds. When you create a new Sparrk, Crayon determines the implications for your sales messaging, helps identify if content needs to be updated, and then suggests updates -  all in real-time
• Scheduled Sparks - automate your weekly and monthly analysis tasks - configure both data points and analysis. Push results to email or messaging.
• Insight Attribution - get an extra level of detail and analysis -  see specifically which insights relate to which Sparks data
• Compete Hub Integration for a unified, real-time intelligence platform that enables decisive action
  

Experience Sparks Yourself
Imagine transforming competitive analysis from days to minutes. Now’s your chance to try Sparks. Grab a demo to see why the industry’s only AI-driven analysis tool is indispensable for teams looking to lead. Sign up for a demo today!