Customer Stories
Discover competitive intelligence success stories and learn how Crayon helps companies win more deals and retain customers.
FEATURED CASE STUDY
How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of...
Sales Enablement
Create a Culture of CI
CI Program Efficiency
How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive...
Sales Enablement
Influenced Product Roadmap
Create a Culture of CI
CI Program Efficiency
Cognism empowers sellers to win more competitive deals with Crayon. The team's competitive intelligence efforts...
Sales Enablement
Create a Culture of CI
How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70%...
Sales Enablement
CI Program Efficiency
How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive...
Sales Enablement
Influenced Product Roadmap
Create a Culture of CI
CI Program Efficiency
Cognism empowers sellers to win more competitive deals with Crayon. The team's competitive intelligence efforts...
Sales Enablement
Create a Culture of CI
How Crayon helped ConnectWise achieve a massive increase in competitive intelligence adoption, with the global sales...
Sales Enablement
Create a Culture of CI
CI Program Efficiency
How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of...
Sales Enablement
Create a Culture of CI
CI Program Efficiency
HCM Software Company Improves Agility and Efficiency with Crayon.
Create a Culture of CI
CI Program Efficiency
How Viant Teamed Up with Crayon to Streamline Competitive Intel.
Sales Enablement
Create a Culture of CI
CI Program Efficiency
Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables.
Sales Enablement
Influenced Product Roadmap
Create a Culture of CI
Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every...
Sales Enablement
Create a Culture of CI
CI Program Efficiency
Fuze cuts through the noise to stay ahead of competitors and sales requests with Crayon competitive intelligence.
Influenced Product Roadmap
CI Program Efficiency
Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies.
Create a Culture of CI
CI Program Efficiency
Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence.
Sales Enablement
CI Program Efficiency
Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence.
Create a Culture of CI
CI Program Efficiency
Upserve improves win rate by 54% with Crayon competitive intelligence.
Sales Enablement
CI Program Efficiency
Rauland AMETEK proactively enables sales to win deals and saves hundreds of hours in the process.
Sales Enablement
CI Program Efficiency
How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization.
CI Program Efficiency
How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition.
Sales Enablement
Influenced Product Roadmap
How Crayon helped show the entire ENA organization just how impactful good product marketing can be.
Sales Enablement
CI Program Efficiency
How Crayon increased battlecard usage at Dropbox by 400%.
Sales Enablement
Create a Culture of CI
How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product...
Sales Enablement
Create a Culture of CI
CI Program Efficiency
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COMPETE LIKE YOU MEAN IT?
Discover the complete, ongoing picture that Crayon has captured for your competitive market, and how you can leverage it to create a sustainable advantage.